RỪNG

Silver Jewelry Rooted in Vietnam

Embrace your forest.
Radiant within.

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12-Month Warranty
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Find your forest piece.

Brand Story

RỪNG, More Than a Name.

In Vietnamese, RỪNG means forest, a symbol of strength, calm, and quiet beauty.

Like the forest, every woman carries her own world within: deep roots of resilience, graceful branches of dreams, and a gentle light that glows from the heart.

“More than an accessory, our jewelry is a whisper that says: Embrace your forest. Radiant within.
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RỪNG Brand

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New Collection · Lâm Đồng

Srí, the Churu Collection.

In the Churu language, a ring is called srí. It is not decoration. When a family comes to ask for a marriage they bring rings, and never one. Fifty, sometimes more, counted out by hand and left in the other family’s keeping.

The Churu are one of the smallest groups in the highlands of Lâm Đồng, and among them a ring carries what a signature carries elsewhere. It seals an agreement between two families. It is worn, kept, and passed down. Ya Tuất and his wife Ma Wel are the sixth generation of their family to cast them, and the last family anywhere still working the old way. Carved in beeswax, packed in clay, fired until the wax runs out, then broken open in cold water to free the ring inside.

One mould makes one ring, and the mould does not survive it. Nothing here is cast twice.

Because every piece is shaped by hand, no piece comes out flawless. A band a little thicker on one side. A carved line that wavers. A surface that met the fire its own way. These are not mistakes waiting to be corrected. They are the reason one ring can never stand in for another, and they are what makes each one perfect in a way nothing made twice can be.

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Sustainability

Beauty that honors the forest within.

At RỪNG, sustainability is our way of honoring the forest within and around us. We craft responsibly, give back mindfully, and aim to grow beauty without harming the world that inspires us.

100%
Vietnamese craft
1 Tree
Per order
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RỪNG
Follow the forest, from our journal.
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